Served as a key designer on Disney+’s first-ever Throwbacks campaign, a nostalgia-driven brand initiative celebrating the iconic shows, music, and cultural moments of the late 90s and early 2000s. The campaign’s visual identity was shaped through close collaboration, including the development of the signature “Pinkalicious” color that became a defining element across creative. The work was designed to engage young adult audiences across owned and earned channels, driving discovery and feel-good viewing throughout the summer.

Creative contributions spanned brand, experiential, out-of-home, and physical merchandise. This included the immersive Disney+ Throwback Experience on Melrose Avenue and a launch event that reunited original Disney Channel talent. OOH work ranged from Times Square and LA building takeovers to billboards and high-impact placements across LA beaches. The campaign also extended into custom pins and collectibles that became highly sought-after items on eBay, bringing the Throwbacks brand beyond the screen and into the real world.